WWE Summer Slam (2011)

SummerSlam will feature professional wrestling matches involving different wrestlers from pre-existing scripted feuds, plots, and storylines that play WWE television programs. Wrestlers portray villains or heroes as they follow a series of events that build tension and culminate into a wrestling match or series of matches.

The main feud heading into SummerSlam from the SmackDown brand is between Ashuntai and World Heavyweight Champion Derrick. At Fatal 4 Way, Ashuntai was closing in on winning her first World Heavyweight Championship when the special referee for that match, Otisha couldn't make the count because of injuring her shoulder earlier in the match. The two would get in an altercation which would lead to Otisha giving Ashuntai her finishing move "Sweet Chin Music". On the July 20th episode of SmackDown Ashuntai was named the #1 Contender for the World Title at SummerSlam. The main event from the Raw brand for SummerSlam would pit WWE Champion Cashondra against Shalyn for the WWE Championship.Shalyn won a Fatal Four Way #1 Contenders Match also envolving D'Marquis and Keyona and Ashley on the July 18th episode of RAW. Another match scheduled for the event is between Ashley and Devonte.After losing his WWE Championship rematch at Money in the Bank to Cashondra and being denied for a another match against the champion at SummerSlam Devonte costed Ashley a shot at the WWE Title by interfering in the Fatal Four Way #1 Contenders Match on the July 18th episode of RAW.

Production
Much like the previous year's SummerSlam, WWE will promote the event with its SummerSlam Axxess fan convention. The convention will be held at the Nokia Plaza in LA Live from August 11 to August 12. THQ will reveal further details of the latest installment of their new video game that will replace the WWE SmackDown series, WWEKIDS '12. On July 25, WWE made official that R&B Singer Cee Lo Green will perform"Bright Lights Bigger City", live at the event.